Machine Attention · How it works
From a useful service to a verifiable signal.
Agent Discovery Sponsorship places explicitly sponsored facts in a relevant machine response. Measurement starts with a qualifying sponsor-bearing application emission accepted by the central ledger.
- 01
Choose the context
The property, tool, API and campaign categories determine eligibility. Publisher exclusions and campaign state apply before delivery.
- 02
Serve disclosed information
The response identifies the advertiser and sponsorship immediately. Creative contains factual information and source URLs; the service remains useful if sponsorship is omitted.
- 03
Prove the exposure
A qualifying VME requires central acceptance of a sponsor-bearing POST application emission with stable campaign, creative and placement IDs, a timestamp and qualifying machine classification. Audit traffic and unproved methods are excluded. Configuration alone is not proof.
- 04
Inspect what followed
A directly attributed advertiser arrival can become VMD. Deeper exploration needs a baseline for MCE; citations require answer observations; referrals and conversions need their own evidence.
Readable by machines, inspectable by people
Information, with its sponsor attached.
This structural example illustrates the disclosure fields. It is not a live campaign, an approved creative or an exposure event.
{
"sponsored": true,
"disclosure": "Paid placement",
"brand": "[verified advertiser name]",
"description": "[supportable factual description]",
"canonical_url": "[verified advertiser URL]",
"campaign_url": "[registered campaign destination]",
"facts": [
{
"claim": "[supportable fact]",
"source": "[source URL]"
}
],
"campaign_id": "[assigned at campaign registration]",
"placement_id": "[registered source and surface]",
"creative_version_id": "[immutable approved version]"
}Illustration only. IDs and claims are assigned and reviewed before live campaign delivery.
No inferred steps
Delivery is the beginning of the question.
- VME
Verified Machine Exposure
A qualifying sponsor-bearing application emission was centrally accepted under the published proof policy. It does not prove socket delivery, model reading, recommendation, citation or a sale.
How we prove it → - VMD
Verified Machine Discovery
A qualifying machine fetched a campaign-identified advertiser destination after a qualifying exposure within a declared attribution window.
How we prove it → - MCE
Machine Crawl Expansion
Change in qualifying advertiser exploration after discovery relative to a declared baseline or control.
How we prove it → - ACI
AI Citation Influence
Measured change in observed AI answers mentioning or citing the advertiser against baseline or control.
How we prove it → - HAR
Human AI Referral
A verified or probable human arrived at the advertiser through AI search or an assistant.
How we prove it → - AIC
AI-Mediated Conversion
A declared conversion is attributed under published rules to an AI-mediated referral chain.
How we prove it →